Experiential Campaigns We Loved This Week: February 22nd
Take A Break
You may think you get tired sitting at your desk, but imagine driving for many hours a day. This is the thought behind Sodimac Peru’s latest campaign. According to McCann Lima executive, Alvaro Soto, “in order to make the most out of a weekend at the beach, some of them drive even when extremely tired, and that’s when accidents happen.”Because one in every three road accidents is due to driver fatigue, Sodimac and McCann Lima created a billboard that functions as a rest stop. At this rest stop, drivers can park, enjoy a nap in single car garages that feature 24/7 security, sleep masks, and free Wi-Fi. Drivers are allowed to rest as long as they need, making the streets a safer place.
How Many Views?
How many times have you looked at something you desperately wanted, whether it’s an ice cream cone on a hot day or that sexy dream car? Renault wanted to track “real views” with their latest campaign. In Belgium, they built the Renault Megane that contains a fitted camera with facial recognition software; this means the car can detect real views, allowing the ad to track how many people would look at the car. The best part? They added a digital component. Viewers can guess how many views the car would get on a special website, allowing them the chance to win tickets to the Grand Prix F1!
Lost Baggage…On Purpose
We all know the hassle of losing luggage while traveling and this ad plays on just how lost those bags can be. A luggage car that is overflowing is roaming the streets of Antwerp. The problem? The driver is looking for Schiphol Airport, which is located in Amsterdam, a little more than an hour away on the train. The point of the ad is to promote travel between Antwerp and Schiphol, in order to show how close they are. While the prospect of losing bags is not enticing, we think it’s a cute way to show how to find the best destination: the airport!
Brussels is going through a tourism decline right now and in order to bolster their visitor rates, their tourism office came up with this cute campaign! After the lockdown following the terrorist attack, Brussels is proving they are open for business. Three phone cabins were placed in central places in Brussels, allowing people in the internet to call for passersby to pick up the phone and engage in a conversation. People were allowed to talk to complete strangers and in five days 12,688 calls from 154 countries, allowing many, many people around the world to know that life in Brussels is safe, happy, and interesting!